Portfolio

1. Mushru Chocolate

Mushru is a premium chocolaterie from Hokkaido, Japan, blending dark chocolate with adaptogenic mushrooms. Its identity balances organic texture and clean typography to feel both grounded and elevated.

The visual language is built around contrast; natural, earthy tones meet clean, structured typography. A custom logomark references the gills of a mushroom and acts as a unifying element across packaging and web. The design system is minimal but expressive, evoking calm, clarity, and ritual.

Each bar features a unique flavor pairing, matched with a specific mushroom benefit (focus, wellness, calm). Vibrant secondary palettes pair with subtle kraft textures, creating a bold but balanced shelf presence. Repetition and pattern were used to echo the ritualistic nature of daily consumption.

The website expands the brand into a calm, immersive experience. A split layout and gradient background highlight Mushru’s harmony between organic and structured. Soft shadows, minimal typography, and scroll pacing guide users through the product story while creating space to slow down and reflect.

[Advanced Branding]
Spring 2024
Packaging Design / Brand Identity

2. Intellectible Storyboards

I developed conceptual storyboards for Intellectible’s homepage video—translating their AI tool’s abstract functions into clear visual cues. Modular grids, shifting forms, and spatial transitions metaphorically express how the platform maps and automates workflows. The final video draws directly from these frames, using motion to articulate structure, intuition, and flow.

[Freelance Graphic Design]
Spring 2025
Storyboarding / Conceptual

3. The Noguchi Museum

This rebrand reimagines the Noguchi Museum’s identity through a custom logotype inspired by Noguchi’s sculptural clarity and spatial sensitivity. Modular letterforms reflect his use of form, rhythm, and negative space.

The identity system expands from the logo, using bold type, repetition, and dynamic cropping to create a cohesive yet flexible visual language. The result is a contemporary brand that honors Noguchi’s legacy while inviting new interpretations of modern design.

This website extends the Noguchi rebrand into a clean, structured digital space. A modular layout and generous white space reflect Noguchi’s sensitivity to form, while minimal typography and thoughtful pacing create a calm, focused experience. The design invites quiet exploration, echoing the contemplative nature of the museum itself.

Each object page presents a singular piece from the Noguchi collection with space to breathe. A balanced grid and minimal typographic system center the work, echoing Noguchi’s reverence for form, light, and negative space. The experience is quiet and focused—inviting viewers to pause, observe, and reflect.

[Branding]
Fall 2023
Rebrand / Identity

4. Capstone Research Project

A visual and theoretical study on how counterculture repeats, reinvents, and returns—culminating in the idea that tradition is no longer passive, but a new form of design rebellion.

This zine visually reflects my capstone research on the cycles of counterculture in graphic design. Using experimental layouts, distorted type, and layered textures, it explores the tension between order and rebellion—showing how tradition and resistance often overlap.

[Senior Capstone]
Spring 2025
Research / Conceptual

5. Book Cover Design

A course exploring how effective covers must be both true to the text and visually arresting—balancing concept with impact through thoughtful research and experimentation.

This contemporary redesign of As a Man Thinketh uses a ripple motif to visualize the idea that thought shapes reality. A red center fades into blue, symbolizing mental transformation, while minimal composition and bold type reflect the book’s clarity and focus.

This cover presents a sterilized vision of nature—faint, ghostlike trees rendered in cold tones. It evokes the quiet oppression of Orwell’s world, where even the natural is filtered, controlled, and drained of warmth. The image reflects a society where truth is manufactured and freedom fades into the background, almost forgotten.

Brave New World, Fahrenheit 451, and The Dispossessed are reimagined through a unified design system exploring illusion, control, and utopian decay. Distorted imagery layered over rigid grids symbolizes the tension between systemic order and human rebellion, while fluorescent tones and ghostly overlays evoke synthetic worlds on the verge of collapse.

[Book Cover Design]
Fall 2024
Narrative & Visual Systems

6. Type As Image

This piece explores the existential question to be? through fragmented, shifting typography. Layered letterforms suggest the many paths and contradictions within the search for meaning, revealing reality as complex and unresolved.

Visually, typography acts as both text and image. Bold letterforms are stretched, rotated, and overlapped to create depth and disruption, mirroring the tension between clarity and ambiguity. The question mark serves as both anchor and invitation—prompting reflection on the nature of being.

[Advanced Typograohy]
Spring 2025
Typography / Editorial

7. Vagabond Coffee

Vagabond is an independent coffee roaster in Eugene, Oregon, crafting small-batch blends with locally sourced beans. A minimal, earthy identity reflects the character of each roast and invites a grounded experience.

[Advanced Branding]
Spring 2024
Packaging Design / Brand Identity

8. Sno

Sno is a location-based app for skiers and snowboarders to track their days on the mountain. With real-time friend locations, trail maps, and a social feed, it creates a space for connection and celebration on the slopes.

[Interface 2]
Spring 2024
UX / UI design

9. Spatial Narratives

This zine explores how artists, designers, and musicians use space to tell stories—moving beyond linear structures into immersive environments. It highlights remix, photomanipulation, and motion design as tools for shifting perception.

The layout pairs minimal grids with rich textures and dynamic pacing, creating rhythm across spreads while letting imagery breathe. Monochrome photography and spot color enhance contrast and focus, allowing each page to function as both narrative and atmosphere—an editorial experience shaped by space as much as content.

[Type and Image]
Fall 2023
Editorial Design

10. Whitespace

This BFA show identity uses negative space and abstract forms to explore the tension between presence and absence, balancing individual expression with collective rhythm.

[Senior Capstone]
Spring 2025
Show Branding